Gonzalo Demattei joined Media Marketing Compliance approximately a year ago and is an Audit Director for the Latin America region. As part of the occasional interview series featuring MMC team members from around the globe, Gonzalo offers some professional insights and a glimpse into his daily routine.
Can you summarise your career to date? I began my career at Price Waterhouse Coopers in Argentina, auditing large US-based national and international clients. I then relocated to Houston to work for a major international energy corporation as LatAm Finance Manager for the delivery of a shared service centre. This role involved collaborating across multiple functions, including operations, legal, IT and sales, providing significant insight into the business and financial structure of all agreements related to the delivery of the shared service centre.
I have been working in the marketing financial compliance auditing space since 2017. Having had visibility of numerous agreements in my previous position, I am well-versed in the structure and financial implications of contractual terms. Working across various brands and industries makes my MMC role very interesting and exciting as I can see the tangible value delivered to our clients.
What attracted you to join MMC? After my initial meetings with the partners, reviewing the company profile, and gathering insights from the market, what stood out most was the seniority of the team, all of whom have extensive client-side or agency backgrounds, which makes a huge difference to the quality of service provided. There is a lot of interaction across the company, including between the regions, auditors and management team. The leadership’s vested interest in the business and the well-being of its employees solidified my decision to join MMC.
What does a typical day look like?
A typical day starts at 7am, helping to get my children ready for school. I’m generally at my desk by 8.30am, checking the emails that have come in overnight to determine priorities for the day over and above my to-do list! I generally follow on with the audit priorities and the most complex analyses. I attend agency meetings to discuss data submissions and audit testing concerning the client’s contractual terms to facilitate the drafting of the audit report. As the lead auditor, I also present the audit findings to clients and assist with any follow-ups post- audit in conjunction with a Senior Partner and client servicing.
What are the key aspects you focus on when conducting an audit?
There are five key areas to always remember: quality, accuracy, responsibility, due dates, and communication with both agency and client.
What is the most valuable piece of advice you would give to advertisers?
Auditing your marketing contracts is not an expense, it is an investment that will pay for itself for years to come; streamlining the financial and compliance aspects of your agency relationships and acquiring a much better understanding of how your business is being managed from a finance compliance perspective by the agency.
Finally, what do you enjoy doing in your free time?
I love playing and coaching football (or soccer) and spending time with my family.
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